dataxu's story started in aerospace, but our focus today is helping marketing professionals use data to make their advertising better.
In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies and their advertiser clients, but also more personalized and more engaging for consumers.
In 2019, dataxu remains a software company whose products help successful marketing professionals like you use data to improve advertising.
Here at dataxu, we may be powered by data, but the truth is that we’re inspired by you. Your business challenges are what get us up every morning and keeps us going. Your wins are our wins. And your successes feel like our successes. We always strive to be even better, to help you and your business get even better, too.
We believe that data, when analyzed, reported and applied with transparency and ingenuity, holds the power to take you and your clients further than ever before. We exist to help you use the power of data to create insights into your clients’ most important audiences, to connect with them more personally and with greater impact. In a world of walled gardens and opaque business practices, we offer unobstructed visibility into your markets, audiences and performance. And we’re laser-focused on helping you and your team solve tough business challenges by providing the data-backed confidence you need to demonstrate your achievements.
Think of our senior leadership team as your senior team. Our bench includes accomplished innovators, inventors and entrepreneurs who have previously built large, successful companies. Our senior leaders are dedicated to customers like you, to continuous innovation, and to making data work harder for you and your clients.
Co-Founder, President and CEO
Mike Baker is the Co-Founder & Chief Executive Officer of dataxu. Mike is a regularly published thought leader, and frequently speaks at business, academic and marketing events, sharing his passion for data science and digital transformation. Quoted in numerous publications including the Wall Street Journal, Forbes and Advertising Age, his unwavering commitment to innovation secured his Ernst & Young entrepreneur of the year award. An early believer in mobile, Mike was CEO of mobile marketing pioneer Enpocket (acquired by Nokia) as well as Chairman of mobile programmatic pioneer Nexage (acquired by AOL/Verizon). He is an angel investor in dozens of companies. Featured in the BBC’s documentary on “big data”, you can say Mike knows a thing or two about business in the digital age.
President of Platform & EVP Product Management and Marketing
Aaron Kechley is the product innovator who brings dataxu’s vision of data-enabled marketing to fruition, creating a platform that gives advanced analytics capabilities to non-quantitative employees. Rooted firmly in technology and business strategy, Aaron’s experience spans numerous industries, from consumer finance and security, to e-commerce and advertising technology. Prior to dataxu, he held leadership roles at EMC and several venture-backed start-ups, including ChoiceStream and HelloWallet.com. Aaron began his career as an economist at the Federal Reserve Board, where he first developed his passion for understanding the intersections of marketplace efficiency and technology.
SVP, General Counsel
Sarah Weatherhead is dataxu’s SVP & General Counsel. In this role, Sarah is responsible for the company’s worldwide legal matters, including commercial negotiations, intellectual property, corporate compliance, privacy matters, and litigation.Sarah worked as the General Counsel of Virgin Pulse from 2013 – 2018. She has 18 years years’ experience at both law firms and technology companies as in-house legal counsel. Prior to Virgin Pulse, Sarah was a Senior Corporate Counsel at Jive Software and was responsible for commercial transactions in both the U.S. and Europe, as well as IP and marketing issues. Prior to Jive, Sarah was with Art Technology Group for 4 years before its acquisition by Oracle. Sarah received her B.A. from Barnard College in New York City and her J.D. from Fordham University School of Law in 1995. She is based in dataxu’s Boston office.
President of Solutions & Chief Revenue Officer
Ed leads dataxu's Solutions team and sales activities on a global basis. A respected international leader, Ed has a deep understanding of how advertisers can apply technology to become data driven and transform their business. More than a decade in the digital advertising ecosystem has given him considerable experience with combining technology, services, partners, and people to deliver optimal solutions to marketing challenges. Prior to joining dataxu, Ed was co-founder and CEO at Digilant. He also held leadership positions at Havas Media – spearheading several expansion efforts and doubling the agency’s digital billings and capabilities during his tenure – as well as Yahoo and TechTarget. Ed is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.
Chief People Officer
As Chief People Officer, Tiffany leads dataxu's global Human Resources practice to ensure the availability of world-class talent to drive dataxu's success. Her responsibilities include executive, leadership, and employee development; talent acquisition; business partnering; and compensation and benefits. A respected and accomplished HR Executive, Tiffany has held multiple senior HR executive level roles and has deep experience in developing corporate human resources strategies that recruit, retain and develop top talent. Tiffany is a thoughtful and accomplished leader, with experience in a variety of industries including high-tech, professional services, consumer goods and publishing, including stints with Akamai Technologies, Cengage Learning, Euro-Pro Operating LLC, and Aramark. Tiffany holds both her BA and MA in Communications from the University of Maine.
Co-Founder, Chief Technology Officer and EVP of Product Development
Dr. Willard (Bill) Simmons is the brain behind dataxu's core technology, which he developed while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to dataxu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software–skills he put to use when he co-founded dataxu.
Co-Founder, Chief Innovation Officer
Sandro Catanzaro is Chief Innovation Officer at dataxu. Prior to co-founding dataxu, Sandro held positions at Bain & Company and NASA, where he straddled the worlds of science and business strategy. Based on research he did at MIT, he co-invented the real-time optimization algorithm that lies at the core of the dataxu technology platform.Sandro is a respected industry thought leader and is a frequent speaker at events such as Cannes Lions, dmexco and the NAB Show. His perspective on the future of marketing, ranging from Programmatic TV to Advanced Analytics, has been influencing the industry for more than a decade.He is a founding member of the ABCD cross-functional PTV working group, which includes companies such as AOL, FOX, Havas, IPG and Omnicom Media Group; he is also a member of the I-COM Global Chief Analytics Officer Council.Sandro holds a MS from the MIT Sloan School of Management, a MS from MIT’s Department of Aeronautics and Astronautics, and a BS from the University of Buenos Aires. Prior to attending MIT, he launched five businesses in South America, including one that was acquired by Unilever. He is bilingual in English and Spanish.
Chief Financial Officer
Chris, an accomplished CFO with tenures at both public and high growth pre-IPO companies, has more than 30 years’ experience in the high technology, ecommerce and financial services industries. He oversees corporate finance, accounting, investor relations and legal functions at dataxu. Prior to dataxu, Chris held the roles of CFO and most recently, CEO at ecommerce company Gazelle, where he grew the business from $8M to more than $100M in five years. In 2012, Chris was named CFO of the Year by Boston Business Journal. Chris has also held CFO positions at Fidelity, Pegasystems and Event Zero, as well as senior executive roles at Fisher Scientific and Digital Equipment Corporation (DEC). He holds a BS and MBA from Babson College in Wellesley, MA.
SVP, Chief Data Scientist
Beth is dataxu’s Chief Data Scientist, leading the teams who develop algorithms and deliver customer insights for dataxu's platform. Prior to advertising, she worked in a variety of fields including speech recognition, music indexing, computational biology, medical informatics and activity monitoring. She holds a PhD in speech recognition from the University of Cambridge.
SVP, Global GTM Operations
Linda leads Global Go-To-Market Operations – driving standards and efficiencies to drive customer success and growth. An advertising technology veteran, Linda has over 15 years of experience in leveraging cutting edge technology and solutions to drive marketing performance and one-to-one customer engagement, as well as 7 years of working at ad agencies. Linda is a graduate of Ithaca College.
Chief Architect and SVP, Engineering
Robert Földes is dataxu’s Chief Architect & SVP. In this role, he leads dataxu’s architecture team, defines strategic technology initiatives and works with the Engineering and Data Science teams on project execution. Robert brings more than twenty years of experience of technical leadership in building distributed, enterprise-scale software and SaaS systems that depend on high-throughput transaction processing and petabyte-scale data processing and analytics deployed on premise and in cloud. Prior to joining dataxu, Robert held leadership roles at EMC and several venture-backed start-ups, including Network Intelligence (acquired by EMC), Streambase (TIBCO) and Stargus (C-COR, ARRIS). Robert is based in dataxu’s Boston office.
We are proud of our employees (just like we’re proud of our customers). They make us who we are.
We’re backed by four leading venture capital firms.
Accomplice is an early stage venture capital firm that invests in promising entrepreneurs focusing on life sciences and technology innovation. Since inception in 1980, its partners have helped build over 350 companies. For more information, visit Accomplices’ website at www.accomplice.co.
Flybridge Capital Partners
Flybridge Capital Partners is an early-stage venture capital firm whose mission is to assist talented entrepreneurs in growing innovative, global companies. With $560 million under management, the firm is focused on investing in consumer, healthcare and information technology markets and is led by a team with domain expertise and more than half a century of combined experience in venture capital.
Menlo Ventures provides long-term capital and management support to early-stage and emerging-growth companies. Menlo is one of Silicon Valley’s oldest venture capital partnerships, and has organized and managed ten venture funds since their inception in 1976. With more than $4 billion under management since inception, and a team with over two hundred years of collective experience in technology, marketing, sales and general management, they have the resources to support the most ambitious of projects.
Thomvest is a $250mm venture capital fund focused on early and growth stage investments in ad-tech, enterprise software-as-a-service, financial technology and security software. The capital we invest is our own, enabling us to be more creative, flexible and patient than many venture investors. More than two-thirds of the companies that we have funded in the last decade have either gone public, been acquired, or continue to grow as independent businesses. To learn more about Thomvest, please visit www.thomvest.com.